A significant and growing share of the public is using a new web browser: the cell phone.

Did you know that people are trying to view your site via mobile devices ranging from simple flip phones to sophisticated handsets like the iPhone and BlackBerry? And chances are your current site will fail to display properly or it may not easily provide what your prospective customers are seeking.

Is your site compatible?

Research shows that millions of consumers are using the mobile web, and usage is steadily growing. What do your customers see when they click your link in an email or on Google using their flip phone, Blackberry or iPhone?

If your site is like most, they’re not seeing much at all.

And likely, they are waiting even for that! The problem is, even the largest mobile browser is tiny compared to a PC monitor. And more important, mobile users are on the go. In that context, people are not comfortably surfing with keyboard, mouse, monitor and the time to explore, even if their device has that functionality – and most don’t! From contact information (location, phone, email) to scheduled events to your latest blog post, the future is mobile web.

Four or five times as many people have cell phones as have PCs.

Unlike a traditional website, mobile digital content hitches a ride in the consumer’s pocket and may literally guide this potential customer to your store or office via a google map and GPS. Research may be required to design your site for optimal results, but your initial goal is just to publish important information in a simple format.

Despite some wishful thinking on the part of site owners, mobile browsers are not destined to adapt to your website now or in the future — the physical and contextual gulf is too wide. To make the most of the small screen and an audience that craves timely, useful info, your website is going to have to adapt to mobile browsers.

The future is mobile.

Use your mobile site to collect cell phone numbers and open a huge new marketing strategy! Text messaging makes the mobile web a powerful means of communicating important information to your audience. By developing a contact list of cell phone numbers, you open up new possibilities to strengthen your relationship with your members, customers and prospects who live on their mobile devices and demand more information on-the-go. Are you ready?

Let SYNCBOX Help You Go Mobile Today »

 

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